WHO was built for the people who do it all — and just happen to be high while doing it. The ones who hit deadlines, spark up before errands, and still keep things looking sharp.

This isn’t about being loud or leaning into stoner clichés. It’s about creating a lifestyle around functional smokers — people with taste, intention, and a routine. WHO exists to reflect that: to make design-forward pieces that support the ritual without screaming it.

Cannabis is part of the picture — not the whole identity. And everything we make is for the kind of person who gets that.